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Medical Tourism Upgrade

seminar on the development of medical tourism in your organization

When? March 30, 2019
Where?  nOnline + possible offline participation Kyiv, Ukraine, hotel Aloft Kiev, st. Esplanade 17

SIMULTANEOUS TRANSLATION OF ENGLISH / RUSSIAN IS PROVIDED

You will decide whether medical tourism is appropriate for your organization. You will learn about planning, launching the inbound medical tourism department, medical tourism operations and improving patient care in your organization. Learn about medical tourism marketing, branding, foreign market positioning, contracting and negotiating with foreign medical tourism agents, online platforms, working with insurance companies, requirements for accreditation and certification, personnel, cultural and linguistic issues, telehealth, transfer of medical records, specialized travel planning for patients, bundling medical tourism services, making treatment plans and coordinating hospitality.

Learn how medical tourism was created and implemented in other organizations in more than 120 countries. Learn from the mistakes and successes of others.

4 INGREDIENTS OF THE SUCCESS

and your results immediately after the training

STRUCTURE

Determination of the components and effective algorithms for creating the department of inbound medical tourism

POSITIONING

Formation of understanding about the development of the image of the organization / doctor in the minds of potential consumers

PACKAGING

As a tool for the development of customer-oriented business in working with a foreign patient and the formation of loyalty.

INFLUENCE

Creating an authoritative image to increase the degree of trust on the part of a foreign patient.

THE AUTHORS AND COACHES OF THE WORKSHOP

DR PREM,

Speaker and coach in the field of medical tourism development at the international level, Author of the books "Medical Tourism Guidebook" and "Wellness Tourism Guidebook"

About the author and coach of workshop
  • Speaker and coach in the development of medical tourism at the international level
  • Author of the books "Medical Tourism Guidebook" and "Wellness Tourism Guidebook"
  • Author and publicist of 30+ book guides and owner of 50+ sites.
  • An expert in the field of building a personal brand

Violetta Ianyshevska,

International expert on the development of medical and health tourism in Eastern Europe, founder and president of UAMT

About the author and coach of workshop
  • Doctor hematologist, MBA, Founder and President of the Ukrainian Association of Medical Tourism
  • International expert in the development of medical and health tourism in the CIS countries
  • Speaker at international conferences, medical tourism congresses in Europe, USA, Asia
  • Vice President and Member of the Supervisory Board of the Global Healthcare Travel Council - GHTC.
  • Co-organizer of the largest International Medical Tourism Congresses - MTEC. Kiev 2014-2019
  • Co-organizer of the largest B2B programs; training workshops; trainings; workshops in the field of medical tourism in Ukraine and abroad;

Anna Guchok,

Expert in the development of medical and health tourism, Founder of Travel Image

About the author and coach of workshop
  • Founder of the company Travel Image, a company for marketing and consulting in international tourism and medical tourism
  • Expert in the development of medical and health tourism
  • Speaker at international conferences, medical tourism congresses in Europe, USA, Asia from the CIS market
  • Author of unique training programs for players in the healthcare market and medical tourism agents
  • Certified NLP Practitioner
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WORKSHOP PROGRAM

INTRODUCTION TO HEALTH MARKETING AND MEDICAL TOURISM. STRUCTURE OF THE CREATION OF THE MEDICAL TOURISM / BRAND DOCTOR DEPARTMENT. UNDERSTANDING THE NEEDS OF FOREIGN PATIENTS.

In Module 1, we begin the program by exploring some important fundamentals: the determinants of the demand for medical services / doctor’s brand and how effective marketing can increase this demand and create a positive reputation.

What is medical tourism?

- Understand how the medical tourism industry works, and which key players and facilitators are in this rapidly growing segment of the global healthcare market.

What is medical tourism marketing?

- Marketing is widespread in the healthcare industry, but what is its purpose and what actions does it include? How can you measure the effectiveness of your healthcare organization's marketing efforts?

The structure of the creation of the department of medical tourism / brand doctor?

- Structural elements that are important for creating a department of medical tourism / doctor’s brand in organizations and factors affecting its development.

Understanding the needs of foreign patients and their preferences?

- Understanding the clients of the healthcare industry. What motivates people to use the services of the medical tourism industry, and guided by what factors they justify their choice of health care provider. Should they travel tens or thousands of kilometers to reach you, why does the patient decide to be treated at your medical facility? In Module 1, we answer this question by examining in depth the needs and preferences of local and foreign medical tourism patients.

Pricing strategies and solutions?

Not all patients rely on the cost of services as a primary factor, but this does not mean that price does not play a decisive role in attracting patients.

Service packaging, hospitality coordination?

- Methods to convince the patient that the services offered by your healthcare organization are the most effective and optimal in terms of price-quality ratio.

Online resources and medical tourism agents?

What role can online resources and medical tourism agents play in attracting patients to your medical facility?

Customer service - patient flows and experiences?

Why do health care providers and their behavior play such an important role in meeting the needs of foreign patients?

DEVELOPMENT AND IMPLEMENTATION OF THE MARKETING PLAN

A marketing plan is a strategic plan for how a healthcare organization will succeed in attracting and retaining foreign patients. In Module 2, we will step by step consider the tools and methods by which you can develop a comprehensive marketing plan.

How to explore your medical tourism market and the prospects for the development of this area in your organization. Identify methods you can use to gather information and information that will allow you to understand your customers and your market.

Healthcare Marketing Environment — Analyze the characteristics of your health care market today and understand how they change.

Segmentation, targeting and positioning - creating an understanding of who your actual and potential patients are, which patient segments are most attractive and how they can be persuaded to make a choice in favor of your medical facility.

In order to successfully attract patients, the healthcare organization must position itself properly. In module 2, we also look at the “marketing mix” to develop the services and image of a medical institution / doctor in order to occupy a special place in the minds of both real and potential patients.

ADVERTISEMENT OF YOUR ORGANIZATION MEDICAL SERVICES. ACCREDITATION AND CERTIFICATION.

Just to be accredited, to have signed contracts with insurance companies, online resources and agents of medical tourism, or to have the latest medical technology is important, but not enough to attract foreign patients to a medical institution.

In Module 3, we will look at how medical professionals and medical tourism professionals can use both general and private methods and techniques to attract and retain the attention of foreign patients.

Branding and brand loyalty in the medical tourism industry?

- What is a “brand” and how do health care providers create valuable brands that patients trust?

Marketing communications in the field of healthcare.

Inbound marketing and social media, blogs and the "opinion leader" factor have revolutionized marketing. What role can they play in attracting clients to your medical facility?

Accreditation and certification.

DR PREM WORKSHOPS

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COST OF PARTICIPATION

 

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PARTICIPANTS SAY ABOUT MEDICAL TOURISM UPGRADE 2018

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Our address

02002, Ukraine, Kyiv

Nikolsko-Slobodskaya st., 1a, of. 76

Phones

Tel / Fax: +38 044 541 09 79

Mob tel.: +38 050 330 10 08

Working Hours

Mon-Fri from 9:00 to 18:00

Email

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